When creating Scoops N' Smiles ice cream store logo I wanted to create something that was approachable and fun-loving. I decided to name the ice cream store Scoops N' Smiles because it sounds very fun yet appealing to people of all ages. The mascot is a simple happy hand drawn ice cream cone shaped as a heart to have the audience awaken their positive feelings when walking by it. Another reason it's shaped as a heart is because I wanted to link it to wellness and health which will likely indicate to the audience that this is delicious healthy ice cream that customers love.